Even the biggest name on YouTube is uneasy. Artificial intelligence is threatening the future of content creators. So, in the age of “AI slop,” does real creativity still stand a chance?
These days, we encounter “AI slop“—low-quality content produced by artificial intelligence—everywhere, from social media feeds to videos. OpenAI‘s CEO, Sam Altman, suggests this situation could be an opportunity for creativity to evolve and that the quality of art and entertainment might even increase. However, most of us realize this is just a fancy mask. Artificial intelligence has the potential to corrupt art. I also raised this issue on my LinkedIn profile four months ago.
Now, one of the people sharing this concern is the viral phenomenon MrBeast (Jimmy Donaldson). On his own social media accounts, he posed questions like, “What happens to YouTube and the millions of people who currently create content when AI videos are as good as normal videos?”
MrBeast is at the pinnacle of the digital world. His career is different from creative fields like acting or the performing arts, but it is still connected to art. Being an influencer is one of the significant ways young people express themselves today. However, this profession is also getting its share of new forms of automation.
While Donaldson’s company is valued at around $50 billion this year, its loss of over $110 million in 2024 is noteworthy. Producing viral content is a costly and risky business; running an “AI influencer” can be done at a much lower cost.
Artificial Actors and Real Art
Hollywood also has to adapt to a new era. An AI actor named Tilly Norwood, recently introduced to the public, is not technically real; she is a digital creation by a company called Particle6. Reports that some industry players are interested in her are sparking debate among audiences and agencies.
But this is an important point: the essence of art is its ability to connect with humanity. Emotion, ideas, experience… all are human-sourced. An algorithm generating images will not be enough on its own. MrBeast knows this well. His content features videos where people challenge hardships and dramatic moments are prominent—these cannot be replicated by artificial intelligence.
Questions About the Future
The takeover of the art and entertainment world by artificial intelligence could be an existential threat for content creators. If even giants like MrBeast are struggling to breathe, what chance do ordinary content creators have? What awaits us as viewers? Will AI truly enrich the creative world, or will it kill the soul of content?
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