The global conglomerate Match Group, known for owning Tinder along with other popular dating apps like Hinge and OkCupid, has entered the artificial intelligence realm of ChatGPT through a notable partnership with OpenAI.
The company has disclosed limited details, mentioning that it will utilize AI to assist employees with “work-related tasks.”
Tinder steps into the age of artificial intelligence with ChatGPT
The dating behemoth has articulated a long-term strategy to fully integrate AI into all aspects of its applications. Starting with incorporating ChatGPT into the routine tasks of its workforce, this marks a significant step towards transforming online dating into an AI-centric industry.
Match Group celebrated this new venture with a press release from its Corporate Communications team. The announcement features quotes that seem to be written by AI, suggesting it possesses its own perspective on corporate strategies.
The agreement includes the acquisition of 1000 ChatGPT Enterprise licenses for an undisclosed sum. Match Group plans to leverage AI for a variety of purposes, including communication, coding, design, analysis, template creation, and the streamlining of other repetitive tasks.
With ChatGPT AI feature, Tinder strengthens trust and safety efforts
Will Wu, the Chief Technology Officer at Match Group, describes the incorporation of AI into their operations as “like adding a pinch of magic to our daily tasks.” Wu envisions this move as the catalyst for a “total business culture revolution.”
A spokesperson for Match Group highlighted that AI has been a crucial part of the company’s recent efforts to enhance trust and safety, refine matching algorithms, and serve various other functions. However, embedding AI across all facets of the company represents a significant shift for a corporation that wields considerable influence over the dating lives of its users.
In early February, there were reports of an individual who managed to interact with 5,000 women on Tinder using ChatGPT, an action that reportedly does not breach Match Group’s policies. This approach is aimed at “promoting authenticity,” considered a cornerstone principle of artificial intelligence by the company.
The spokesperson further mentioned that Match Group believes AI integration within Tinder and its other platforms will improve the dating experience. The company is even exploring the development of its own AI tools, capable of tasks like generating conversation starters or proposing ideas for meetups.
This raises an intriguing possibility for future interactions on dating apps, where one might wonder: Could you be flirting with an AI? Share your thoughts in the comments section below.
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