Timberland announced on Tuesday the partnership between Epic Games’ Unreal Engine and ConceptKicks. Timberland announced that it will offer a new Metaverse experience with Fortnite together with partnerships. With this statement, Timberland entered the Metaverse universe.
In the Timberland Metaverse Universe
The partnership centers on Timberland’s Construct 10061 program. It encompasses both the physical and virtual worlds. It also invites players and shoe enthusiasts to explore Timberland’s design and creation process through an immersive playable experience in Fortnite.
Founded by Timberland, the space specifically presents Timberland’s shoe ideas and perspective on the design process. The area also hosts a virtual design lab, a re-creation of the brand’s lab.
Players will be able to discover new things in a replica of the iconic yellow boat and the exclusive exterior created as part of the project. There will also be four amazing Metabots to be found, including three original bots inspired by them.
Located on a special Fortnite island containing the Arctic, Desert, and Forest areas, players will also be able to take on challenges and obstacles to unlock special effects. Drieke Leenknegt, Timberland’s chief marketing officer, made a statement.
Timberland was built on a foundation of footwear innovation. Also , our partnership with Epic Games’ Unreal Engine allows us to explore new dimensions as we predict the future of bot building and bot culture. We invited innovators like Daniel Bailey, Zixiong Wei, and Aisha Kujk to create Metaboots in Fortnite with our own ACE designers.
We also adapted the collaboration model to Metaverse . At the same time, we invite consumers into the world of design innovation within a great Fortnite experience. The possibilities for connecting to the metaverse universe are endless.
About the Construct Project
Construct 10061 started in 2018. Every year it brings together the best shoe creators from around the world to rethink and push the boundaries of boot making. The new season of Timberland Construct will take place during Milan design week. It will launch in Timberland ‘s flagship Orefici11 store, where guests can view physical prototypes.
It will also witness live games and participate in real-time with the fifth Metaboot created in Fortnite. The brand chose SypherPK Hassan, who has become one of the most recognizable Fortnite players in the world, for the launch. Raffaella Camera, brand head of Epic Games Unreal Engine, made a statement.
Timberland has a largely innovative, forward-thinking mindset. In this way , he is building a legacy around some of the most beloved products in footwear . Interaction is established through the use of Unreal Engine-based tools and virtual worlds. Brand enthusiasts have the chance to interact with Timberland boots in ways not possible today. In addition, designers will be able to create and collaborate in completely new ways in real time. It’s exciting to imagine where we can take this with 3D technology.