As the metaverse industry experiences a sudden surge, the conversation surrounding VR (Virtual Reality) and AR (Augmented Reality) technologies is intensifying. But how crucial are these technologies? Here’s an in-depth look.
This week, HTC unveiled a new phone for the first time in quite a while. The notable detail here is that the Desire 22 Pro was introduced as a companion to the HTC Vive Flow, signaling the company’s shift towards the VR headset industry.
Meanwhile, there’s ongoing buzz about Apple’s highly anticipated revolutionary VR headset, Sony’s efforts to keep the PSVR 2 competitive, and Mark Zuckerberg showcasing advanced AR/VR headset prototypes.
Metaverse investments of companies
Recently, there has been a rapid increase in companies’ investments in the Metaverse field. This raises the question: can virtual reality have a future beyond its current hype?
Meta CEO Mark Zuckerberg envisions the Metaverse as a space where virtual reality is a viable option for both work and play.
However, efforts by smartphone manufacturers in virtual reality technology, reminiscent of the fleeting trend of 3D, have not sustained momentum. Examples like Google Cardboard and Samsung Gear VR come to mind, which have significantly lost their impact over time.
Currently, the most popular VR headset is the Oculus Quest, a standalone device running its own software on an integrated chipset.
This contrasts with earlier technologies like Cardboard and Gear VR, which relied on a phone’s processing power and screen. These newer standalone devices offer more portability compared to traditional systems used by gamers, which are tethered to a computer or game console.
While VR and AR technologies are not yet widespread in business settings, they hold significant potential, particularly in engineering and various design fields.
These technologies allow for immersive viewing of work, providing considerable convenience, though they remain niche. Despite this, investments in this area continue to grow, with the primary aim being to attract customers to these emerging technologies.
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