Amazon is venturing into the realm of the metaverse, following significant investments in AR/VR products, and it is poised to potentially challenge Meta.
The e-commerce giant is actively advancing its work on an AR/VR product that has not been formally introduced yet. Many speculate that Amazon aims to compete with Meta’s metaverse universe through this new product.
Recent rumors suggest that Amazon is developing a “highly classified” virtual reality headset to make its entry into the metaverse. Additionally, there are claims that the company’s substantial investments in AR/VR could pose a formidable challenge to Meta.
Amazon joins the metaverse frenzy with its AR/VR product
Amazon is actively recruiting for a range of roles related to its AR/VR product, including positions for computer engineers, designers, program and product managers, and researchers. This recruitment drive emphasizes the company’s commitment to assembling a strong team for the development of its metaverse initiative.
The specific details regarding the design of Amazon’s glasses and whether they will be integrated into the AI-powered Echo smart assistant series are not yet clear. However, this move has the potential to pose a significant challenge to Mark Zuckerberg, who has tied the future of his company, Meta, to the metaverse.
Meta (formerly Facebook) is one of the major players investing heavily in the metaverse. The company, having sold VR company Oculus in 2014, has branded its new VR glasses as Meta Quest and allocated an $8 billion budget for metaverse projects. Meta CEO Mark Zuckerberg envisions a future where people spend a significant portion of their lives in the virtual world, describing the metaverse as the primary space where life and time will be spent.
According to a report in Protocol, Amazon is actively seeking new talent for its undisclosed AR and VR product. The company is also looking for researchers, designers, and specialists to work on its extended reality (XR) product.
While Amazon currently has smart glasses called Echo Frames, these do not currently support AR/VR. However, the company applied for patents related to entertainment eyeglasses almost a decade ago, and it remains uncertain how these patents will be utilized.
The move by Amazon into AR/VR for the metaverse is significant, and opinions on this development are welcomed in the comments section or on the Metaverseplanet Forum.
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