Paris Hilton, an heiress of the Hilton hotel chain and a prominent figure in the U.S. entertainment industry, hosted a New Year’s Eve party in the virtual reality universe, Metaverse.
This event took place in Paris World, a virtual entertainment island Hilton worked on throughout 2021. Despite being on her honeymoon in the Maldives, Hilton participated digitally, earning $700,000 from the event.
Tali Fraser, a reporter for the British Daily Mail, attended the virtual party and explored Hilton’s new virtual universe. The event was held in the virtual counterparts of Hilton’s Beverly Hills mansion, where her November wedding took place, and the Santa Monica pier.
Although attendance at the party, where guests used virtual avatars, was free, revenue was generated through the sale of virtual accessories from various brands, including Gucci.
Additional costs were incurred for exclusive experiences like taking a virtual dog to Paris Hilton’s house or enjoying helicopter and yacht trips, with some items costing as much as $350,000.
Hilton’s virtual avatar DJed at the party, and her involvement was made possible through a partnership with the gaming platform Roblox, where Paris World is hosted.
This trend of celebrities leveraging digital avatars for virtual concerts and events has also been adopted by U.S. rappers like Snoop Dogg, Lil Nas X, and Travis Scott.
Journalist Tali Fraser, who attended the party from London, shared her experience, including the process of participating in the event.
It involved downloading Roblox and Paris World apps, creating an avatar, and going on a shopping spree in virtual stores with luxury brands to dress the avatar.
Fraser purchased a T-shirt for $3 and a Gucci bag for $14, with all transactions conducted in cryptocurrency.
VIP cards were sold for $30, offering access to every part of the party and special services like visiting Hilton’s wedding party venue and helicopter tours.
Guests interacted using their smart devices’ keyboards, with Hilton greeting all attendees.
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