The renowned cream biscuit brand Oreo has announced the creation of its own Metaverse world, known as OREOVERSE, where individuals can engage in games and win prizes.
Known globally for its cream biscuits, Oreo has taken an intriguing step to join the Metaverse frenzy. The company, which has been around for over a century, unveiled its own Metaverse world while also announcing the launch of a brand-new biscuit named ‘The Most OREO OREO’.
For this venture, Oreo collaborated with the celebrated businesswoman and television personality Martha Stewart, describing the virtual world as its unique Metaverse experience, dubbed ‘OREOVERSE’. This announcement follows Oreo’s recent news about distributing Xbox-themed biscuits a few weeks ago.
Users will be able to play in OREOVERSE and have a chance to win the grand prize of $50,000
According to announcements, OREOVERSE will offer people the opportunity to engage in various biscuit-themed games. By participating in these games, users will have the chance to win numerous rewards, including a grand prize of $50,000. The games will feature activities such as creating your own biscuits.
Access to OREOVERSE is available through its dedicated website or via Meta Horizon World. Upon visiting the site, it is noted that a code is required to enter OREOVERSE. This code can be obtained from the site itself or through Meta Horizon World.
After registering on the website, users can log in to OREOVERSE. From the provided visuals, one can get a glimpse of what Oreo’s virtual world looks like.
Oreo sees this step as a new way to reach its customers
The new biscuit named ‘The Most OREO OREO’ will be available for sale in the USA for a limited time until January 30th. It is also mentioned that users can gain access to OREOVERSE using the QR code found on the packaging of this biscuit.
Julia Rosenbloom from the company, viewing this initiative as a novel way to reach and engage with consumers, stated, “We are thrilled to enter the Metaverse. We love creating new opportunities for our fans to connect with one another.”
Martha Stewart expressed her excitement about collaborating with Oreo on the Metaverse project. Stewart will share her experiences from within OREOVERSE on Oreo’s social media accounts next week.
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