Japanese automotive giants Nissan and Toyota have announced their entry into the metaverse, following in the footsteps of Volkswagen and Mercedes Benz.
After Volkswagen and Mercedes Benz, Nissan and Toyota have also revealed their plans to venture into the metaverse.
The Japanese automotive giants highlighted their use of the latest technologies to engage the attention of consumers and employees.
As part of their metaverse initiatives, Nissan has created a digital replica of its showroom called ‘Nissan Crossing’ in Tokyo.
According to reports from Metaverseplanet.net cited by Bitcoin.com, visitors will be able to participate in product launches and other events in the showroom opened by Nissan in the metaverse.
Utilizing an augmented reality interface for the showroom, the company aims to provide visitors with new services and technical features that enhance the driving experience through the metaverse, making it more convenient, comfortable, and enjoyable.
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