We can say that the first steps of fashion and metaverse dating started with the presentation of Balenciaga’s Fall 2021 collection, Afterworld: The Age of Tomorrow, through the video game. Then we met with The Fabricant’s “world’s first virtual dress”, which has a buyer for $9,500. While digital fashion, digital influencers and virtual stores are now frequently seen, the first Metaverse Fashion Week has recently been left behind. We wanted to take a brief look at the new news about the developing NFT, metaverse and fashion relations.
NFT, Metaverse and Fashion: Current Developments
1.Gucci’s NFT Project
Gucci, one of the active brands when it comes to the world of NFT, comes up with 10KFT Gucci Grail as a new project. According to the news of Elle, in the project realized in collaboration with 10KFT, a digital accessory brand, Gucci produced PFPs from eleven selected NFT collections, including Bored-Ape, World of Women, Cool, designed by Alessandro Michele and world-renowned digital artist Wagmi-san. created custom digital outfits to dress them in.
Messika and Kate Moss Collaboration
Kate Moss, who came together with the Drest style game, entered the metaverse universe as a guest avatar. Users of the Drest game can dress Moss with clothes and accessories from brands such as Gucci, Loewe, Bottega Veneta, as well as pieces from the Messika collaboration. In addition to styling Moss in the game, it is also possible to have him take part in different shots.
Pull&Bear’s Metaverse Project
Pull&Bear offers its virtual reality project, which consists of test cabins and a surfing game, on the metaverse so that the products can be tested. A website adaptation will also be included in the project, where users can use Ready Player Me settings to dress their avatars in Pull&Bear outfits. Six products virtualized for the project were selected from the collections designed for the Z generation.