Experts have issued a warning to television companies, indicating that the rise of the metaverse is signaling the decline of traditional television. Television broadcasters are currently engaged in a fierce competition to retain, and not lose, their younger audience.
The traditional era of television is approaching its end, especially with the proliferation of alternative entertainment options and the advancement of technology.
The situation becomes even more critical as the enticing metaverse universe gains momentum. Experts emphasize that TV companies aiming to remain relevant must swiftly adapt to the rapidly expanding realm of online entertainment.
TV viewers under 35 have halved
Statistics indicate a significant decline in viewers under the age of 35 over the past decade, and this trend is expected to further decrease with the rise of the metaverse.
The metaverse, encompassing various aspects of life such as gaming and 3D meeting spaces, has become influential in many areas. Television broadcasters are now faced with the challenge of competing with metaverse pioneers like Roblox, Minecraft, and Fortnite to engage younger audiences.
The impact of the metaverse is particularly evident among young people in the 9-12 age range in the USA, where half of them use platforms like Roblox at least once a week. With the metaverse providing a more open space, brands have the opportunity to directly engage with audiences and sell their products.
Successful examples include Fortnite and Roblox, which generate millions through in-game sales. Experts emphasize that broadcasters need to break away from traditional television programming and adapt to the evolving landscape of the metaverse to stay relevant.
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