New clues have surfaced suggesting that OpenAI is gearing up to display ads in ChatGPT. Codes found in the beta version point to significant changes in the free usage model.
Fresh signals suggest OpenAI might be making the switch to advertisements for ChatGPT. A beta version spotted by user Tibor Blaho on the X platform contains numerous lines of code related to ads within the Android app. The version 1.2025.329, which has not yet been released to the public, includes terms like “ads feature,” “search ad,” and “bazaar content.” This indicates that OpenAI could soon modify its free usage model.
It Was on the Agenda Before
This finding follows a recent report by The Information stating that OpenAI is evaluating showing ads within ChatGPT. Allegedly, these ads could be personalized based on users’ chat history or memory features.
OpenAI CEO Sam Altman had previously expressed caution regarding the ad issue. In a speech at Harvard Business School last year, he stated that merging AI and advertising was “disturbing” and that it would be a “last resort for the business model.” However, he also noted that he wasn’t entirely against it.
What Stage Are Ads At?
In the first episode of OpenAI’s podcast, Altman similarly explained that they hadn’t completely closed the door on the ad idea, but hadn’t yet decided how to integrate it.
The codes revealed in the beta version do not show exactly where the ads will appear in the app. However, predictions suggest that ads will likely be implemented in the free ChatGPT tier, which already has message and memory limitations.
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