The Sandbox, a highly popular metaverse platform, has recently announced a strategic partnership with the banking giant HSBC.
In an era where major investments are flowing into metaverse projects, HSBC has joined the metaverse universe and is set to acquire virtual land through The Sandbox.
The collaboration, detailed in a blog post by The Sandbox, aims to create opportunities for the banking giant to engage with virtual communities globally and interact with both global financial service providers and sports communities within the metaverse.
This move comes amidst the growing interest in the metaverse, particularly following Meta’s announcement of its vision for the future metaverse.
HSBC will buy land from The Sandbox:
Furthermore, as part of the partnership agreement, HSBC will acquire virtual real estate in the form of LAND within The Sandbox’s virtual environment.
This virtual real estate is intended to serve as a space for connecting and interacting with sports, esports, and gaming enthusiasts. Suresh Balaji, Head of Marketing for the Asia-Pacific region at HSBC, who was previously skeptical of cryptocurrencies, expressed the following about the collaboration:
“The Metaverse is the way people experience Web3, the next generation of the internet, using immersive technologies such as augmented reality, virtual reality, and augmented reality.
Through our partnership with The Sandbox, we are stepping into the metaverse that will allow us to create innovative brand experiences for new and existing customers.”
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