Trademark attorney Mike Kondoudis recently shared information on Twitter, revealing that FIFA has submitted a trademark application within the Metaverse realm. This move indicates FIFA’s intention to digitize various aspects of the 2026 World Cup in the virtual space.
FIFA has already taken substantial steps toward integrating blockchain and crypto technologies for the upcoming 2022 World Cup in Qatar, with several partnerships in place.
The recent trademark application in the Metaverse suggests that FIFA is extending its strategy for future events as well. For comprehensive details, Metaverseplanet has compiled the information for your reference.
FIFA will be mentioned a lot in Metaverse World!
FIFA is already planning for its next World Cup tournament, scheduled in four years, and the FIFA Metaverse initiative reveals the organization’s substantial commitment to expanding into the Web3 space.
The application submitted by FIFA indicates a strategic move to sell digital versions of various products related to the event through virtual stores. The range of items is expected to include virtual clothing, hats, glasses, and sports equipment. The exact details of FIFA’s plans for these digital products remain undisclosed at this time.
Notably, the trademark application extends beyond virtual stores, encompassing virtual stock trading, financial services, and more.
This broader scope signifies FIFA’s intent to integrate core financial services into the Metaverse, incorporating different payment methods. The inclusion of virtual stock trading, exchanges, and their management is a notable step that contributes to the growth and relevance of the blockchain ecosystem.
FIFA’s Web3 Initiatives
FIFA is actively engaged in a significant Web3 expansion for the upcoming 2022 World Cup. The organization has forged multiple partnerships with crypto and blockchain companies, establishing itself as a major player in the digital asset space.
One of the notable sponsorship deals involves a partnership with the leading crypto exchange, Cryptocom. Cryptocom has been declared the official sponsor of the 2022 World Cup tournament in Qatar as part of this collaboration.
In another significant move, FIFA has entered into a partnership with Algorand, making Algorand the first official blockchain partner for the 2022 World Cup. Moreover, Algorand is set to be the official sponsor of the 2023 FIFA Women’s World Cup in Australia and New Zealand.
As part of the collaboration, FIFA has announced plans to develop digital asset technology in conjunction with Algorand, including the creation of a blockchain-supported wallet. These partnerships demonstrate FIFA’s commitment to integrating blockchain and crypto technologies into its events, marking a notable stride in the sports industry’s adoption of these innovations.
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