The European car market showed signs of recovery in August, with overall sales increasing by 5% year-over-year. The market transition towards electrification continued, with Electric Vehicle (EV) sales surging by 30% annually, boosting Battery Electric Vehicles’ (BEVs) market share to 15.8% of total sales.
The Rise of BYD and Tesla’s Decline
The most significant development was the intensifying competition in the EV segment:
- BYD Overtakes Tesla: The Chinese manufacturer BYD made headlines by surpassing Tesla in sales, registering 11,455 units compared to Tesla’s 10,981 units. This change highlighted the growing pressure from Asian rivals.
- Tesla’s Sales Dip: Despite the overall market growth, Tesla experienced a 22% decrease in sales.
- Chinese Brands Gaining Momentum: Alongside BYD, SAIC Motor and other Chinese manufacturers also recorded an uptick in momentum in the European market.
Market Leadership by Groups and Brands
The traditional European groups maintained their overall market dominance:
- Volkswagen Group (Leader): The Group secured the top spot in the total European car market with 219,048 sales and a dominant 27.7% market share.
- The best-selling brand within the group was Volkswagen itself, with 87,322 units.
- Skoda (52,246) and Audi (41,335) were also major contributors.
- Stellantis Group (Second Place): This group followed with 106,078 total sales.
- Key performing brands included Peugeot (33,617), Opel/Vauxhall (24,644), and Citroen (21,832).
- Renault Group (Third Place): Occupying the third position with 75,328 units.
Strong Performances from Other Key Brands
Several other established brands demonstrated solid sales figures:
- Toyota stood out with 55,535 sales.
- Premium brands BMW (50,675) and Mercedes-Benz (44,225) delivered a strong performance.
- Korean manufacturers Hyundai (37,411) and Kia (31,512) also showed good results.
| Brand | Sales Volume | Market Share (%) |
| Volkswagen | 87,322 | 11.0 |
| Skoda | 52,246 | 6.6 |
| Audi | 41,335 | 5.2 |
| Peugeot | 33,617 | 4.2 |
| Opel/Vauxhall | 24,644 | 3.1 |
| Citroen | 21,832 | 2.6 |
| Renault | 37,840 | 4.8 |
| Dacia | 36,936 | 4.7 |
| Hyundai | 37,411 | 4.7 |
| Kia | 31,512 | 4.0 |
| Toyota | 55,535 | 7.0 |
| BMW | 50,675 | 6.4 |
| Mercedes-Benz | 44,225 | 5.6 |
| Tesla | 10,981 | 1.4 |
| BYD | 11,455 | 1.4 |
The August 2025 figures underscore a rapidly evolving European auto market, where the robust growth of electrified models and the increasing challenge from Chinese competitors are reshaping the competitive landscape.
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