Emirates has announced plans to launch NFTs (Non-Fungible Tokens) and deliver immersive experiences on the Metaverse for both passengers and employees in the near future.
The airline, known for its innovative products and customer-centric services, intends to create unique Metaverse experiences and NFTs that are both utility-based and collectible.
Work on the initial projects is already underway, and their launch is expected soon.
Emirates has also revealed that the Emirates exhibition space at Expo 2020 will be transformed into an innovation hub, where talented individuals from around the world will gather to bring the airline’s future-oriented initiatives, including Metaverse, NFTs, and Web3, to life.
Sheikh Ahmed bin Saeed Al Maktoum, CEO and Chairman of Emirates Airline and Group, stated, “Dubai and the UAE are leading the digital economy world; advancing with a positive and clear vision, driven by supportive policies and legal frameworks in areas like virtual assets, artificial intelligence, and data protection.”
“Emirates has always been a company that embraces technological advancements to improve business processes, better serve passengers, and enhance the capabilities and experiences of its employees.
We are very excited about the opportunities in the digital world of the future and are committing significant investment in financial and resource allocation to develop our products and services using cutting-edge technologies that will be highly beneficial for revenue, brand experience, and operational efficiency.”
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