Elidor has made its entry into the metaverse in collaboration with national volleyball player Ebrar Karakurt and musician Nova Norda.
The Elidor Universe is set to debut with the launch of the #Gossip collection on June 8th. This collection, a collaboration between Elidor and Boyner, supports the educational aspirations of young women as part of Elidor’s “On Our Own Way” project. The limited-edition pieces within the Elidor x Boyner Collection aim to contribute to the TOG Foundation’s Youth Scholarship Fund, assisting young female scholars throughout their university journey. The collection, featuring 17 unique pieces ranging from bags to t-shirts, is scheduled for release on June 8.
Following the launch of the Elidor x Boyner Collection, the Spatial Event Area of the Elidor Universe will be open to the public, offering an immersive experience for participants.
To access the Elidor Universe Spatial event, you can log in through various platforms including Oculus Quest, web browsers, iOS, and Android devices. Elidor provided the following statements regarding the subject:
“As Elidor, we embrace innovation and consistently explore avenues to connect with our consumers in every space where new technologies are applied. As part of the ‘Our Own Way’ project, we pioneered the first NFT project in Turkey among FMCG brands to support the educational aspirations of young women. By channeling the proceeds from the auction to the TOG Youth Scholarships Fund, we established a scholarship resource for young women, contributing to their educational dreams.”
“Now, we are extending our Elidor brand and ‘Our Own Way’ purpose project into the virtual universe. As we introduce our project to consumers through an innovative communication perspective, we persist in removing obstacles hindering young women’s educational dreams. This is made possible by generating funds for the TOG Youth Scholarship Fund, all thanks to the Elidor x Boyner Collection, crafted in collaboration with Boyner.”
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