Burger King France recently unveiled a chilling advertisement in line with the Halloween theme. This campaign prominently features elements like ghosts and monsters.
The intriguing part of the video showcases individuals generated by artificial intelligence. They are simply seen eating at a fast food joint, and nothing overtly scary takes place.
Yet, the 35-second advertisement becomes eerie due to the imperfections, glitches, and nonsensical transitions caused by the limitations of the AI technology.
Posters were also prepared
Alongside the video, posters were also crafted using artificial intelligence. These posters depict customers gradually losing their human forms with every bite of a burger.
These striking visuals were created from straightforward commands like “a woman eating a burger” or “a man eating at Burger King”. The inventive agency, Buzzman, played a pivotal role in shaping this unique advertising campaign.