Global market research firm Canalys has analyzed the world’s best-selling wireless earbuds brands. The study’s official results for the first quarter of Q1 2025 have just been released. So, which brands topped the global wireless earbuds market?
According to the Canalys report, the wireless earbuds market experienced significant growth in Q1 2025. Year-on-year shipments rose by approximately 18%, reaching 78 million units in the first three months of 2025. Let’s take a closer look at the top-selling wireless earbuds brands and some of their flagship products. The leading brands are:
| Brand | Units Sold | Market Share |
|---|---|---|
| Apple | 18.2 million | 23.3% |
| Xiaomi | 9 million | 11.5% |
| Samsung | 5.6 million | 7.1% |
| Huawei | 4.7 million | 6.0% |
| boAt | 3.9 million | 4.9% |
| Others | 36.9 million | 47.2% |
The table above highlights Apple’s clear dominance in the wireless earbuds market. Controlling nearly a quarter of total shipments, Apple has more than doubled the sales of its closest rival, Xiaomi. This is hardly surprising, given the widespread popularity of Beats, another brand under the Apple umbrella.
In the smartphone arena, Samsung competes head-to-head with Apple, but in the wireless earbuds segment it holds just 7.1% of the market share. Huawei trails closely behind Samsung, while boAt secures the fifth position.
Apple Wireless Earbuds Recommendations
- AirPods Pro (2nd generation)
Launched in 2022, the AirPods Pro (2nd generation) remain among the most sought-after wireless earbuds. They deliver up to 6 hours of listening time on a single charge (up to 30 hours with the charging case). Powered by the H2 chip, they support spatial audio and feature advanced Active Noise Cancellation. - AirPods Max
For those who prefer over-ear headphones, the AirPods Max is an excellent choice. Introduced last year, they offer up to 20 hours of battery life, Active Noise Cancellation, and a USB Type-C port.
Xiaomi Wireless Earbuds Recommendations
- Xiaomi Buds 5 Pro
As of May 22, 2025, the Xiaomi Buds 5 Pro is the best Xiaomi model you can purchase. Released a few months ago, it provides up to 8 hours of playback and stands out with Hi-Res audio and Wi-Fi audio transmission for a stable connection. - Redmi Buds 6
Redmi, Xiaomi’s sub-brand, is also popular in the wireless earbuds market. The Redmi Buds 6, one of its latest offerings, supports up to 55 dB of noise cancellation and delivers up to 42 hours of total battery life with the charging case. Additionally, the Redmi Buds 6 is noted for its affordable price.
Samsung Wireless Earbuds Recommendations
- Samsung Galaxy Buds3 Pro
Launched last year, the Samsung Galaxy Buds3 Pro combines top-tier features, offering Hi-Fi audio, intelligent Active Noise Cancellation managed by AI, and integration with Galaxy AI features. Their sleek design also makes them a standout choice. - Samsung Galaxy Buds FE
If you’re looking for Samsung earbuds on a budget, consider the Galaxy Buds FE. Released in 2023, they feature Active Noise Cancellation and provide up to 30 hours of battery life.
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