Metaverse Blog

Apple Coming to Change Reality! 2023 Shown as Target!

Apple looks like it will make a name for itself in 2023 with an innovation that it expects to break new ground. This innovation can affect the whole of reality.

According to reports, Apple is looking for engineers to build a 3D world for the yet-to-be-announced mixed reality headset. It was reported in early 2021 that the company was developing a virtual and augmented reality headset, and trademark filings in August indicate that Apple may call the headset “Reality One” or “Reality Pro” .

Job Posting in Many Fields

Job postings from Apple’s tech development group show that the tech giant is looking for content creators on topics such as software makers who will work on visual effects for augmented reality and virtual reality environments, and people who will create a video service with 3D content.

A listed position for a senior software engineer in graphics and simulation is sought for someone with experience in 3D graphics to lead the creation of a simulation and synthetic data pipeline for machine learning training.

Apple did not immediately respond to a request for comment on job postings. As previously reported, the title is expected to have 12 cameras and cost $3,000 to show the user real-time video of the outside world.


While the world of 3D mixed reality may be very similar to the world Mark Zuckerberg’s Meta is trying to establish in the coming years, don’t expect Apple to use the word “metaverse” to describe its version. Apple CEO Tim Cook previously told Dutch media outlet Bright that he avoided using the word “metaverse”.

Tim Cook had this to say:

I always think it’s important for people to understand what something is. And I’m not sure the average person can tell you what the metaverse is.

But Cook appears to be interested in AR and says he thinks it’s a deep technology that will affect everything. He also said that virtual reality is not a way to live your whole life.

Greg Joswiak, Apple’s senior vice president of worldwide marketing, said a word I would never use for the metaverse at a conference hosted by The Wall Street Journal in October. Craig Federighi, Apple’s senior vice president of software engineering, responded to Joswiak’s statement as “yes, that’s fine with me”.

When is the Expected Date?

According to the information given, Apple is expected to launch its first mixed reality headset in 2023. In July, Meta CEO Mark Zuckerberg told employees that the company is in deep, philosophical competition with Apple to build a virtual reality world.

Meta rolled out the first major layoff in its history, laying off nearly 11,000 employees last week, making a significant cost shift at a time when investors’ concerns about the metaverse plan are mounting.

The company was preparing to lay off employees as the company’s growth slowed and some investors expressed concerns about Zuckerberg‘s metaverse spending. Apple and its rival Snapchat said they wanted to focus on AR rather than the VR world, Snap CEO Evan Spiegel described AR as more immersive.

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