The C2PA coalition, which includes tech giants such as Adobe, Microsoft, and Intel, has introduced a symbol designed to combat the spread of fake content. This emblem, attached to materials like images and videos, will offer users a wealth of information, notably indicating whether the content was generated by AI.
Several companies, including Adobe and Microsoft, have revealed this new icon specifically for content created using artificial intelligence. Adobe has named it the “symbol of transparency,” characterized by the letters “c” and “r.”
The “cr” symbol acts as a marker for the origin or modifications of content, helping users determine if it was AI-generated. This logo is a part of the C2PA coalition’s efforts to verify the authenticity and origin of content. Key members of this coalition include Adobe, Microsoft, Intel, Arm, and Truepic.
The symbol looks like this
The symbol will be incorporated into tools like Adobe’s photo and editing software, as well as Bing Image Creator. According to the provided information, this icon will be visible across a range of content formats, including videos, images, and PDFs.
This symbol allows users to access information about the content. By hovering over it, they will see detailed data displayed, such as the creator of the content, a description, the application used, whether it was produced using artificial intelligence, and if so, which specific AI tool was utilized.
Efforts will be made to prevent the spread of fake content and false information.
Through this symbol, companies aim to reduce the spread of fake content and misinformation. Artificially generated images have notably been a significant source of disinformation on social media platforms. Importantly, this emblem can also increase awareness among artists.
Adobe has stated that members of the C2PA will begin to integrate this new icon into their platforms in the coming months. Microsoft, which previously used a watermark for images created with Bing, will switch to this new symbol. It’s crucial to note that the adoption of this symbol will not be mandatory.
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