Duracell, one of the first brands that comes to mind when talking about energy, is now venturing into electric vehicle charging stations with its famous black and bronze design. The charging infrastructure is being prepared to hit the roads, designed to resemble the iconic battery cylinders.
Everyone knows Duracell batteries’ famous black and bronze colors or the adorable bunny whose energy never runs out. This iconic brand, which is the power source for millions of toys and devices, is now making an ambitious entry into the electric vehicle world.
The company has succeeded in drawing attention by designing its EV charging infrastructure to resemble the giant cylindrical batteries that we are all familiar with. This new charging infrastructure will be financed by The EV Network in the United Kingdom and the installation will be carried out by Elektra Charge. Although a global expansion plan has not been announced yet, the goals in the UK are quite ambitious.
According to reports in the press, six charging stations will be operational by the end of the year. The long-term plan is to open 100 sites with at least 500 charging points by 2030. If this start is successful, the expansion of Duracell-branded charging points to Europe and even further regions may be on the agenda.
Mark Bloxham, Chief Development Officer of The EV Network, explains the main motivation behind Duracell’s entry into this market. According to Bloxham, the lack of information about charging is the biggest obstacle preventing many people from using electric vehicles. However, Bloxham believes that bringing a well-known brand like Duracell to the market will immediately provide familiarity and trust to the consumer.
He is not entirely wrong… People have been accustomed to gas pumps for over a century. In contrast, the thought of plugging into an EV charging port, which still appears relatively complex and confusing, can deter potential users. The universally recognized Duracell brand aims to eliminate this sense of unfamiliarity.
It Will Be One of the Fastest Chargers
Not only the Duracell brand but also the technology it offers is noteworthy. Each charging unit, designed to resemble the massive single-cell batteries that power toys, has the capacity to charge two vehicles simultaneously. What is truly impressive is the speed… These chargers will offer a speed of approximately 400 kW. This performance places them among the fastest chargers currently available in Europe.
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